The Ethiopian Securities Exchange (ESX) launched its mobile trading application 'Neway' on March 5, marking a significant step in Ethiopia's efforts to modernize capital markets and expand retail investor access beyond traditional brokerage channels.
The app allows individual investors to buy and sell shares directly from their mobile devices, supporting both equity and fixed-income trades. Developed in partnership with Infotech Private Limited, the platform integrates with the Broker Back Office and Order Management System.
"The name 'Neway' itself means wealth or asset, and this platform truly democratizes it. By putting the market in the hands of every Ethiopian, we are empowering them to participate directly in the country's economic growth," said Tilahun Esmael Kassahun (PhD), CEO of ESX, according to the exchange's announcement and Ethiopian News Agency reporting.
The app includes features for real-time market data, portfolio tracking, and direct order placement. For first-time investors, the platform offers a simulated trading mode to help users learn before committing real funds. Users can open investment accounts digitally and fund them through mobile money services.
Brook Taye, CEO of Ethiopian Investment Holdings and ESX Board Chair, noted at the launch that mobile money platform Telebirr has surpassed 50 million users, indicating strong digital payment adoption that could support mobile trading growth. The app recorded over 500 downloads in its first days, according to Google Play Store data.
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The launch comes as Ethiopia's capital markets show signs of expansion. The Ethiopian Capital Market Authority (ECMA) is currently reviewing 66 prospectuses, with more than 45 from financial services companies. Wegagen Bank and Gadaa Bank became the first new listings in 2025.
"This represents a new chapter in Ethiopia's capital market development," said Hana Tehelku, Director-General of the Ethiopian Capital Market Authority, speaking at the launch event.
The mobile platform launch aligns with Ethiopia's broader financial sector reforms, including foreign exchange market liberalization and preparations for banking sector competition. The government has identified capital market development as crucial for mobilizing domestic savings and funding long-term investment projects.
The ESX has not disclosed specific targets for new account openings through the Neway platform, but the app's accessibility features suggest the exchange aims to significantly expand participation in Ethiopia's developing capital markets.
